I'd long wanted a bag that I could take out and safely carry my camera along with my wallet, cell phone, etc. Less for photo shoots, more for a night out on the town or sight-seeing. I was planning on getting Epiphanie's Belle in teal, until I read several reviews that said you couldn't comfortably carry it over your shoulder. That was a must for me. Don't like a purse I can only dangle from my arm. I find that very annoying. So I ended up going with Ginger.
It has plenty of room to put my camera, extra lenses, batteries, flash, etc. along all my personal items. The dividers are all removable and can be customized. Love this bag!